French advertising platform Criteo focuses on the field of "e-commerce" by performing AI big data analytics of over 1.9 billion user devices across the world for "pinpoint targeted" ad displays. Dynamic personalized ads are utilized based on a comprehensive real-time 360º awareness of user behavior to expose ads to user groups that are most likely to become customers. Solutions provided include "e-commerce brand" and "app download" to increase returning customers, increase retention rate, and maximize customer value throughout their lifespan.
Criteo Engine Performance Results
Using machine learning technology, the engine undergoes more than 30,000 tests annually to assess new algorithms and parameters that optimize the click-through rate/conversion rate/order value/profit of customers.
How Criteo Ads Work