Data Management Platform - Bluekai
Data Management Platform
The Data Management Platform (DMP) effectively integrates diversified data from different channels and sources (including all first and third party cookies, e-mail, and keywords) for user analysis and further application. Integrated online/offline data is analyzed to assess marketing performance for adjusting and optimizing future campaigns through system tools such as DSP/SSP.
Online and Offline User Integration - Collecting Data and Descriptive Profiles from Diverse Channels
The DMP offers effective management for continuously expanding membership data. When paired with other solutions, it completes the Marketing Cloud ecosystem and creates a sustainable data value chain that achieves brand advantages in smart commerce.
Continuously Expand Similar TAs - Use Known TA Profiles to Excavate Valuable Leads from Third Party Data
One of the keys to increasing a brand's market competitiveness is a continuous flow of new customers to effectively expand market share and achieve a brand's commercial goals. In addition to managing first party data, DMP includes a massive amount of built-in third party data that can effectively compare similar leads and continuously expand your TA.
Collect Customer Behavior Trajectories - Track User Paths and Directly Import as First Party Data
Generally, user tracking data collected from large advertising media platforms cannot be freely accessed and used by enterprises. DMP allows free data access by enabling direct tracking of user behavior paths for import to your own management backend; additionally, enterprises can use DMP to directly advertise using collected cookie data.
Monetizing the Data You Acquire
According to a 2018 Nielsen report, 63% of CMOs believe that DMP is one of the 3 major indicator technologies, reflecting their need to easily collect and integrate customer data. In the era of big data, the mass amounts of data collected daily represent assets that allow enterprises to contend with future trends. "Possession", however, is insufficient for reflecting the value of data, which must be "managed" and "appropriately used" to be effective. DMPs represent the first step for brands in establishing their data-based kingdoms.
How DMPs Assist Enterprises
STEP 1 - Data in
Collect data from multiple sources onto one platform
Including first, second, and third party data, data from different sources such as web pages, videos, mobile devices, offline, known or unknown data, and structured or unstructured data…etc.
Step 2 - Define
Analyze TA, establish similar models
Utilize first party data and more than 400 types of third party data to analyze your TA and personalize messages accordingly Identifying highly interactive customer profiles and establishing similar TA models can assist you in reaching additional ideal customers who are highly interactive.
STEP 3 - Data out
Push TA data to existing ad platforms
Use established TA models to identify similar TA and push to existing ad platforms, thereby continuously converting potential leads to customers and expanding traffic.
What kinds of data are available?
The Most Comprehensive Marketing Cloud Service
Wavenet Technology is an Oracle Gold Partner and independent distributor of marketing automation software, offering a comprehensive ecosystem and Marketing Cloud services. Our professional MarsTek team assists clients with initial assessment, buying, implementation, extension, inquiry, and other marketing consulting services based on many years of marketing and professional advertising experience. We can accurately identify customer demand and utilize Marketing Cloud to help clients establish a solid marketing foundation, increase sales, facilitate enterprise growth, and ensure sustainable operations.