Today’s consumers are fragmented and changeful in behavior. Traditional media buying methods such as manual analysis and fixed budget allocation can no longer address the rapidly changing market. Brands and enterprises are faced with increasing marketing costs and stagnating ad performance.
Wavenet Technology developed [PUNWAVE] to quickly collect mass amounts of data for machine learning algorithms to analyze and rapidly accumulate experience in ad optimization. The platform aims to assist clients with the 6 major goals of cross-media buying, real-time monitoring, precision marketing, integrated predictions, constructive analysis, and sustainable optimization.