Integrated Marketing

Keep tabs on the social pulse, discover market opportunities, and amalgamate rationality with creativity into a comprehensive integrated marketing strategy

 

Through data insight, identify demand and create a strategy that closes the gap with consumers

By using analytic tools, advertisers and enterprises can understand the hottest topics that are being discussed by consumers and establish a marketing strategy for execution. After collecting market feedback, continue with social listening analysis, marketing strategy, and cost optimizations to form a closed loop ecosystem.

Integrate Marketing

01

Social Listening Analysis

Crawler tools provide constant tracking and collection of data from internet platforms to organize unstructured and fragmented information into systematic data. Data analysts can then analyze, interpret, and present data.

02

Establish Strategy

Internet trends are determined using content such as text, mood, and preference on internet platforms to establish marketing strategy based on the preferences of the target audience. Content is developed for different segments to generate a combined effect from different platforms such as social communities, forums, and internet media.

03

Cause-related Marketing

Create issues or link current issues with products or brands. Manipulate causes to resonate with consumers and bring out the brand or product’s core value as a focus of cause-related marketing.

04

Expand Word-of-Mouth

Cleverly use new media through placement content, advertising, and other campaigns to conduct segment marketing and spread word-of-mouth so that customers who approve of your brand or product become brand ambassador for promoting events and spreading word-of-mouth.

05

Market Reaction

Collect market feedback to analyze and reflect on the performance of campaigns, and conduct detailed impact analysis of consumer reaction to issues on various platforms. Develop new marketing strategies and solutions to optimize costs using the results of data analysis.

Services

Social Listening Data Analysis
Social Media Platform Operations
Media Partnership Strategy
Online/Offline Event Planning
Digital Advertising Solutions
Integrated Marketing Plans

Advantages

  • Comprehensive perspective based on a combination of rationality and creativity
  • Systemization of unstructured and fragmented data
  • Integrated marketing resources from new media and across platforms
  • Addressing the rapidly changing market with a flexible marketing strategy
  • Effectively achieving marketing goals and cost optimizations