Cross-border Media
Diversify marketing and communication strategies through the new concept of traffic segmentation
In this new era with an explosive amount of information, industries are developing rapidly as products become more diversified. As massive amounts of information become more complicated and fragmented, people are no longer satisfied with receiving their information from a single platform. Segment marketing has therefore become a key issue for marketers. Aside from Facebook and Google, Wavenet Technology has also formed strategic partnerships with Twitter, Sina Weibo Fan Connect, and Tencent Guangdingtong to provide advertisers and clients diverse marketing and communication methods, helping them meet customer demands in every market.
Cross-border Media Features
Billion
global internet population
Billion
active users on Asia's social media platforms
Min
Users in Asia spend an average of 124 minutes daily browsing social media
320 million monthly active users (MAU) globally with nearly 80% of users outside the U.S. and a daily average of 500 million tweets; nearly 80% are mobile users. Top 10 markets in Asia according to user base are Japan, Indonesia, India, and the Philippines. Unlike other social media platforms, users do not need to login to view content on Twitter. This level of openness allows topics to quickly spread, making it the information platform with the highest immediacy. When combined with TAP (Twitter Audience Platform) ad display network, the service reaches 1 billion users and provides advertisers with a shortcut to expand even more business opportunities.
Twitter & TAP ad display network exposure is approximately 1 billion combined
Use Twitter's #hashtag function for Google SEO
Approximately 80% of users are on mobile
Open information platform with the highest immediacy
Twitter's 3 Core Advertising Products
01
Account Promotion
02
Tweet Promotion
Increase the reach and rate of interaction of tweets
03
Trend Promotion
Sina Weibo Fan Connect
China’s most influential social media platform is also their largest public information dissemination platform with over 600 million registered users. The combined mobile versions of Sina, Sina News app, Sina Sports app, and Sina Finance connects different social classes, greatly increasing conversion rate with a precise advertising system that supports categories such as age, interests, and regions for the 10 million articles, 1 million videos, and 20 million images that are newly published daily. Properties such as massive reach, precision ad targeting, and cross-screen cross-platform effectively enable advertisers to quickly accumulate remarkable results with ad exposure.
Monthly active users as many as 260 million
85% of users login through mobile devices
Users average over 60 minutes of daily browse time
Total consumption of Weibo users is approximately 900 billion RMB
Advertising Effectiveness of Fan Connect
- Increase exposure of Weibo articles
- Increase number of followers
- Increase the number of app downloads
- Increase brand popularity
Tencent Guangdiantong
Tencent Guangdiantong is based on Tencent’s social media network system and integrates the ad platforms of QQ, WeChat, Tencent News, and Youku. The platform boasts 3 major features such as a massive amount of data, highly effective advertising, and effective customer management. With a daily ad exposure volume of over 10 billion, the platform’s WeChat app boasts a penetration rate of over 90% in China’s first-tier cities. WeChat boasts over 8 million public accounts and over 400 million WeChat Pay users, while QQ boasts nearly 850 million monthly active users and is an example of Tencent’s social network potential. Although Guangdiantong already provides comprehensive cross-screen cross-platform customer coverage, it further aims to use big data analytics to precisely push ads to target audiences based on gender, age, location, interests, and other characteristics.
