Facebook

Facebook boasts 1.94 billion monthly active users globally and 1.74 billion mobile users, making it one of the most commercially valuable social media platforms. Media performance is highly active with 1.28 billion daily active users, allowing Facebook to maintain its position as the world’s largest social media platform. As the demand for digital advertising continues to grow, more and more advertisers are allocating a mobile advertising budget, shedding light on the importance of social media advertising.

Facebook Features

Billion

global monthly active users

Min

Facebook users access the platform an average 50 minutes daily

%

Facebook user engagement

01

Real user lists・lock onto targets with precision

Facebook has a large group of real users and a database that can provide definitions for age, gender, interests, interested issues, habits, and other properties so that Target Audience are targeted with precise and effective ads.

02

Instant interaction・zero cost for word-of-mouth marketing

Hear customer’s voices by interacting instantly and directly with them. Directly understand customer perspectives and provide instant feedback to establish fan approval and spread through their social circles to achieve word-of-mouth marketing at minimal cost.

03

Flexible adjustment・maximized profits

Once an ad is published, advertisers may continue to adjust ad content, images, video, text, links, budget, slots, or target settings to test which ad formats are most popular and instantly make adjustments based on demand.

04

External ads・implement website traffic

From traditional perspectives, massive traffic to a portal site means effective marketing. However, this overlooks the fact that consumers often ignore ads that aren’t personally relevant! Displaying external ads to interested Target Audience on Facebook enables effective communication and increases brand interest.

Powerful partner・Instagram

In 2017, Instagram officially surpassed 700 million users with nearly 80% belonging in the 18-34 age group who have a habit of sharing images of their lifestyle and quickly browsing. Images speak louder than words and can leave a deep impression almost instantly. Advertisers can use visual elements to build captivating brand stories and gain approval, thereby penetrating younger markets and revitalizing a brand.