{"id":12875,"date":"2021-08-19T16:37:09","date_gmt":"2021-08-19T08:37:09","guid":{"rendered":"https:\/\/www.wavenet.com.tw\/2021\/08\/criteo-cookieless\/"},"modified":"2022-03-03T17:27:14","modified_gmt":"2022-03-03T09:27:14","slug":"criteo-cookieless","status":"publish","type":"post","link":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/","title":{"rendered":"Cookie\u7d42\u7109\u3082\u306f\u3084\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01Criteo \u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u3053\u306e\u8a18\u4e8b\u306f\u3001Criteo\u306eCEO\u3067\u3042\u308bMegan Clarken\u304c\u57f7\u7b46\u3057\u305f\u8a18\u4e8b\u3092\u7ffb\u8a33\u52a0\u7b46\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/span>\u300cWhy the Cookiepocalypse Is Not “Tomorrow’s Problem” and How Marketers Should Prepare Now \u300d<\/span><\/a> (14 July 2021)<\/p>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n

Cookie\u306e\u7d42\u4e86\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306f\u3001\u9280\u884c\u304b\u3089\u5b87\u5b99\u65c5\u884c\u3001\u539f\u5b50\u529b\u767a\u96fb\u6240\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30df\u30b9\u3067\u7834\u58ca\u3055\u308c\u308b\u3068\u8ab0\u3082\u304c\u8003\u3048\u305fY2K\u554f\u984c\uff082000\u5e74\u554f\u984c\uff09\u3092\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002 \u3057\u304b\u3057\u3001Y2K\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u524d\u8005\u304c\u6700\u7d42\u7684\u306b\u307b\u3068\u3093\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001Cookie\u306e\u5ec3\u6b62\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6839\u5e79\u3092\u5b8c\u5168\u306b\u7834\u58ca\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u771f\u306eY2K\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5834\u5408\u3001\u3053\u306e\u5909\u5316\u306f\u5e83\u544a\u696d\u754c\u5168\u4f53\u306b\u73fe\u5b9f\u7684\u304b\u3064\u5e83\u7bc4\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 Y2K\u3068\u9055\u3063\u3066\u3001\u4eca\u6e96\u5099\u3092\u3057\u306a\u3044\u3068\u5927\u5909\u306a\u3053\u3068\u306b\u306a\u308b\u306e\u306f\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306e\u5f71\u97ff\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u55aa\u5931\u3001\u9650\u3089\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u80fd\u529b\u3001\u52b9\u679c\u306e\u306a\u3044\u6700\u9069\u5316\u3001\u6d88\u8cbb\u8005\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u53ef\u8996\u6027\u306e\u4f4e\u3055\u3001\u65ad\u7247\u7684\u3067\u4e0d\u6b63\u78ba\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002 \u30e1\u30c7\u30a3\u30a2\u5074\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u3092\u5931\u3044\u3001\u81ea\u5206\u305f\u3061\u304c\u63d0\u4f9b\u3059\u308b\u8cea\u306e\u9ad8\u3044\u4f53\u9a13\u306e\u5b9f\u73fe\u306b\u82e6\u5fc3\u3057\u3001\u53ce\u76ca\u304c\u5927\u5e45\u306b\u524a\u6e1b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u5e83\u544a\u696d\u754c\u304c\u3053\u308c\u3089\u306e\u5f71\u97ff\u306b\u5bfe\u51e6\u3057\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5229\u70b9\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u771f\u306eY2K\u7684\u60e8\u4e8b\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u3053\u306e\u5909\u9769\u306b\u304a\u3044\u3066\u3088\u308a\u5927\u304d\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u7ae0\u304c\u958b\u304b\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3059\u3002 \u6d88\u8cbb\u8005\u3068\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9593\u306e\u4ea4\u63db\u306e\u540c\u7b49\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u6d88\u8cbb\u8005\u306b\u3088\u308a\u900f\u660e\u6027\u3092\u4e0e\u3048\u3001\u30c7\u30fc\u30bf\u9078\u597d\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u53ef\u80fd\u306b\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002 \u3064\u307e\u308a\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u53c2\u52a0\u3059\u308b\u3059\u3079\u3066\u306e\u4eba\u3005\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3092\u5065\u5168\u5316\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u6b21\u306e\u767a\u5c55\u306e\u6ce2\u3092\u8fce\u3048\u5165\u308c\u308b\u30c1\u30e3\u30f3\u30b9\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

Google\u304c\u6700\u8fd1\u3001 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u30922023\u5e74\u672b\u307e\u3067\u5ef6\u9577\u3057\u305f\u3053\u3068\u306f\u5fc5\u8981\u306a\u3053\u3068\u3067\u3059\u304c\u3001\u3053\u308c\u304c\u300c\u660e\u65e5\u306e\u554f\u984c\u300d\u306b\u306a\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u4eca\u3053\u305d\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u65b0\u6642\u4ee3\u306b\u5411\u3051\u3066\u3001\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u57fa\u76e4\u3092\u6e96\u5099\u3068\u69cb\u7bc9\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u6b21\u306e 2 \u5e74\u9593\u306b\u5411\u3051\u3001\u79c1\u305f\u3061\u306e\u30d3\u30b8\u30e7\u30f3\u306f\u3001\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u306b\u8c4a\u304b\u306a \u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u6d88\u8cbb\u8005\u304c\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u65b9\u6cd5\u3068\u76f8\u624b\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3001\u305d\u306e\u898b\u8fd4\u308a\u3068\u3057\u3066\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u67d4\u8edf\u306a\u5bfe\u5fdc\u3067\u6d88\u8cbb\u8005\u3092\u6e80\u8db3\u3055\u305b\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002 \u3053\u306e\u7cbe\u795e\u306b\u57fa\u3065\u304d\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001Cookie \u306e\u6700\u5f8c\u306e\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u3067Y2K\u306e\u3088\u3046\u306a\u30d1\u30cb\u30c3\u30af\u3092\u518d\u3073\u8d77\u3053\u3055\u306a\u3044\u305f\u3081\u306b\u3001\u4eca\u304b\u3089\u6e96\u5099\u3067\u304d\u308b3\u3064\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
  1. \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u306e\u69cb\u7bc9\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u3078\u306e\u4f9d\u5b58\u5ea6\u306e\u4f4e\u6e1b<\/b> <\/li><\/ol>\n\n\n\n
    \n
    <\/div>\n<\/div>\n\n\n\n

    \u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u300d\u3068\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u304c\u6d88\u8cbb\u8005\u304b\u3089\u76f4\u63a5\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u60c5\u5831\u306e\u3053\u3068\u3067\u3059\u3002 \u3053\u308c\u3089\u306e\u6d88\u8cbb\u8005\u306f\u3001\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u9078\u629e\u3057\u3001\u305d\u306e\u4ee3\u308f\u308a\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3001\u88fd\u54c1\u63a8\u5968\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4f53\u9a13\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u6d88\u8cbb\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5e38\u306b\u91cd\u8981\u3067\u3057\u305f\u304c\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e Cookie \u304c\u306a\u304f\u306a\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6d88\u8cbb\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u4ed6\u306e\u65b9\u6cd5\u304c\u5fc5\u8981\u306b\u306a\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4eba\u3005\u306e\u30d3\u30b8\u30cd\u30b9\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002 \u30e1\u30c7\u30a3\u30a2\u5074\u306f\u3001\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u6027\u3068\u30b5\u30a4\u30c8\u3067\u306e\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    Criteo\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u65b0\u6642\u4ee3\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u300cFirst-Party Media Network\u300d\u3092\u7acb\u3061\u4e0a\u3052\u3001\u5148\u65e52021\u5e74Digiday Media Awards\u3067\u30d9\u30b9\u30c8\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u8cde\u3092\u53d7\u8cde\u3057\u307e\u3057\u305f\u3002First-Party Media Network\u306f \u5e83\u544a\u9700\u8981\u3068\u4f9b\u7d66\u306e\u9593\u306e\u6df1\u304f\u76f4\u63a5\u7684\u306a\u7d71\u5408\u3092\u57fa\u76e4\u3068\u3057\u3001\u5727\u5012\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30c7\u30fc\u30bf\u3068\u9ad8\u5ea6\u306a\u4eba\u5de5\u77e5\u80fd\u3092\u99c6\u4f7f\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6226\u7565\u5168\u4f53\u3092\u6d3b\u6027\u5316\u3055\u305b\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \n
    <\/div>\n<\/div>\n\n\n\n
    1. \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u4ee3\u66ff\u6848\uff1f \u4f01\u696d\u306f\u4eca\u5f8c\u306eID\u8b58\u5225\u306e\u5909\u5316\u306b\u5148\u624b\u3092\u6253\u3064\u3079\u304d<\/b><\/li><\/ol>\n\n\n\n
      \n
      <\/div>\n<\/div>\n\n\n\n

      \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u300cFirst-Party Media Network\u300d\u306b\u901a\u3058\u3066\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u5145\u5b9f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5c06\u6765\u306eID\u66f4\u65b0\u306e\u305f\u3081\u306b\u5207\u65ad\u3055\u308c\u305fID\u30bf\u30b0\u306e\u518d\u63a5\u7d9a\u3092\u53ef\u80fd\u306b\u3057\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3055\u305b\u307e\u3059\u3002 \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u533f\u540dID\u3001\u30cf\u30c3\u30b7\u30e5\u5316\u3055\u308c\u305f\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u6697\u53f7\u5316\u3055\u308c\u305f\u96fb\u8a71\u756a\u53f7\u3001\u90f5\u4fbf\u756a\u53f7\u3001\u4e16\u5e2fID\u3001\u305d\u308c\u3068RampID\u3001netID\u3001UID 2.0\u306a\u3069\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30de\u30c3\u30c1\u304b\u3089\u6e21\u3055\u308c\u305f\u3082\u306e\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u305f\u3001\u30b7\u30f3\u30b0\u30eb\u30b5\u30a4\u30f3\u30aa\u30f3\uff08SSO\uff09\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff08\u4f8b\u3048\u3070\uff1aOpenPass\uff09\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001ID\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u9078\u629e\uff08\u307e\u305f\u306f\u89e3\u9664\uff09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 OpenPass\u306f\u3001\u30ed\u30b0\u30a4\u30f3\u72b6\u614b\u306b\u304b\u304b\u308f\u3089\u305a\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3063\u3066\u958b\u767a\u3055\u308c\u3001prebid.org\u3092\u901a\u3058\u3066\u696d\u754c\u5168\u4f53\u3067\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u597d\u307f\u304c\u4f4e\u3044\u3053\u3068\u3092\u9078\u629e\u3057\u305f\u975e\u30ed\u30b0\u30a4\u30f3\u72b6\u614b\u306e\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u3082\u3001\u6709\u6599\u60c5\u5831\u3084\u30e1\u30eb\u30de\u30ac\u3092\u5f37\u5236\u7684\u306b\u9001\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u512a\u308c\u305f\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30aa\u30d5\u30a1\u30fc\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8c4a\u304b\u306a\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

      \n
      <\/div>\n<\/div>\n\n\n\n
      1. \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8fc5\u901f\u306b\u69cb\u7bc9<\/b> <\/li><\/ol>\n\n\n\n
        \n
        <\/div>\n<\/div>\n\n\n\n

        \u5e83\u544a\u306e\u76ee\u6a19\u3092\u9054\u6210\u3057\u3001\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u3001 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc \u306e Cookie \u304c\u5ec3\u6b62\u3055\u308c\u308b\u524d\u3001\u4ee3\u66ff\u306eID\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u8a2d\u5b9a\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u304c\u307e\u3060\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u4eca\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30dd\u30b9\u30c8Cookie\u306e\u672a\u6765\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3092\u898b\u308b\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u4f1a\u3092\u5f97\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

        \u305d\u306e\u305f\u3081\u306b\u306f\u30011\u5bfe1\u306e\u30a2\u30c9\u30ec\u30b9\u6307\u5b9a\u53ef\u80fd\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3001\u30b0\u30eb\u30fc\u30d7\u3001\u30c6\u30ad\u30b9\u30c8\u7d20\u6750\u306a\u3069\u3092\u4f7f\u3063\u3066\u3001Cookie\u306b\u95a2\u9023\u3057\u306a\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001Criteo Omnichannel\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u985e\u4f3c\u306a\u30e2\u30c7\u30ea\u30f3\u30b0\u3092\u7528\u3044\u3066\u3001\u9867\u5ba2\u5c5e\u6027\u3084\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3057\u3001\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u9ad8\u3044\u6f5c\u5728\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002 \u3053\u308c\u3089\u306e\u4e88\u5099\u5909\u66f4\u3092\u4eca\u3059\u3050\u30a4\u30f3\u30dd\u30fc\u30c8\u3057\u3001\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u3092\u5b66\u3073\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

        \n
        <\/div>\n<\/div>\n\n\n\n

        \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u72ec\u7acb\u306b\u5411\u3051\u305f\u6b21\u306e\u30b9\u30c6\u30c3\u30d7<\/b><\/h4>\n\n\n\n
        \n
        <\/div>\n<\/div>\n\n\n\n

        \u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u3001\u5f37\u529b\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u306e\u69cb\u7bc9\u306f\u6700\u91cd\u8981\u8ab2\u984c\u3067\u3042\u308b\u305f\u3081\u3001First-Party Media Network\u3078\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u914d\u4fe1\u3092\u958b\u59cb\u3057\u305f\u308a\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30c6\u30ad\u30b9\u30c8\u7d20\u6750\u3084\u30d4\u30a2\u30b0\u30eb\u30fc\u30d7\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5229\u7528\u3057\u3066\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u958b\u62d3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 \u306e Cookie \u304c\u6d88\u3048\u308b\u524d\u306b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

        Y2K\u30ec\u30d9\u30eb\u306e\u30d1\u30cb\u30c3\u30af\u304c\u6b63\u5f53\u5316\u3055\u308c\u308b\u306e\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5c06\u6765\u306b\u308f\u305f\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u52dd\u3061\u629c\u304d\u3001\u6d88\u8cbb\u8005\u3092\u6e80\u8db3\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u5b89\u5168\u306a\u65b9\u6cd5\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u4eca\u304b\u3089\u9069\u5fdc\u3057\u3066\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

        Criteo \u306e\u5e83\u544a\u5546\u54c1\u3068\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7d39\u4ecb\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u3001WAVENET\u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002\u30dd\u30b9\u30c8 Cookie \u306e\u6642\u4ee3\u3001\u5171\u306b\u6210\u9577\u3057\u3001\u7e41\u6804\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046!<\/p>\n\n\n\n

        \n
        <\/div>\n<\/div>\n\n\n\n

        Criteo\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n

        \n
        <\/div>\n<\/div>\n\n\n\n
        \n
        <\/div>\n<\/div>\n\n\n\n
        \n
        \"\u7acb\u5373\u514d\u8cbb\u8aee\u8a62\"<\/a><\/figure>\n\n\n\n

        \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8a73\u3057\u3044\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u3001WAVENET\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002 <\/p>\n\n\n\n

        e-mail: wavenet.jp@wavenet.com.tw<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        \u3053\u306e\u8a18\u4e8b\u306f\u3001Criteo\u306eCEO\u3067\u3042\u308bMegan Clarken\u304c\u57f7\u7b46\u3057\u305f\u8a18\u4e8b\u3092\u7ffb\u8a33\u52a0\u7b46\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u300cWhy the Cookiepocalypse Is Not “Tomorrow’s Pro […]<\/p>\n","protected":false},"author":13,"featured_media":12877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[378,427,380],"tags":[406,428,430,429,431],"class_list":["post-12875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-378","category-digital-ads-ja","category-380","tag-cookieless-ja","tag-criteo-ja","tag-430","tag-429","tag-431"],"blocksy_meta":[],"yoast_head":"\nCriteo\u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\u3001Cookie\u5ec3\u6b62\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u306a\u3044<\/title>\n<meta name=\"description\" content=\"Cookie\u306e\u7d42\u4e86\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306f\u3001\u9280\u884c\u304b\u3089\u5b87\u5b99\u65c5\u884c\u3001\u539f\u5b50\u529b\u767a\u96fb\u6240\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30df\u30b9\u3067\u7834\u58ca\u3055\u308c\u308b\u3068\u8ab0\u3082\u304c\u8003\u3048\u305fY2K\u554f\u984c\uff082000\u5e74\u554f\u984c\uff09\u3092\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002 \u3057\u304b\u3057\u3001Y2K\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u524d\u8005\u304c\u6700\u7d42\u7684\u306b\u307b\u3068\u3093\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001Cookie\u306e\u5ec3\u6b62\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6839\u5e79\u3092\u5b8c\u5168\u306b\u7834\u58ca\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u771f\u306eY2K\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo\u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\u3001Cookie\u5ec3\u6b62\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u306a\u3044\" \/>\n<meta property=\"og:description\" content=\"Cookie\u306e\u7d42\u4e86\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306f\u3001\u9280\u884c\u304b\u3089\u5b87\u5b99\u65c5\u884c\u3001\u539f\u5b50\u529b\u767a\u96fb\u6240\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30df\u30b9\u3067\u7834\u58ca\u3055\u308c\u308b\u3068\u8ab0\u3082\u304c\u8003\u3048\u305fY2K\u554f\u984c\uff082000\u5e74\u554f\u984c\uff09\u3092\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002 \u3057\u304b\u3057\u3001Y2K\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u524d\u8005\u304c\u6700\u7d42\u7684\u306b\u307b\u3068\u3093\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001Cookie\u306e\u5ec3\u6b62\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6839\u5e79\u3092\u5b8c\u5168\u306b\u7834\u58ca\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u771f\u306eY2K\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/\" \/>\n<meta property=\"og:site_name\" content=\"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-19T08:37:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-03T09:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"597\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Berry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Berry\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/\"},\"author\":{\"name\":\"Berry\",\"@id\":\"https:\/\/www.wavenet.com.tw\/#\/schema\/person\/57edbb82cbfbd0b554ed2cb30ae924b4\"},\"headline\":\"Cookie\u7d42\u7109\u3082\u306f\u3084\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01Criteo \u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\",\"datePublished\":\"2021-08-19T08:37:09+00:00\",\"dateModified\":\"2022-03-03T09:27:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/\"},\"wordCount\":89,\"publisher\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg\",\"keywords\":[\"cookieless\",\"criteo\",\"\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\",\"\u30af\u30ec\u30c6\u30aa\",\"\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\"],\"articleSection\":[\"\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\",\"\u6578\u4f4d\u5ee3\u544a\",\"\u696d\u754c\u52d5\u5411\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/\",\"url\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/\",\"name\":\"Criteo\u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\u3001Cookie\u5ec3\u6b62\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u306a\u3044\",\"isPartOf\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg\",\"datePublished\":\"2021-08-19T08:37:09+00:00\",\"dateModified\":\"2022-03-03T09:27:14+00:00\",\"description\":\"Cookie\u306e\u7d42\u4e86\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306f\u3001\u9280\u884c\u304b\u3089\u5b87\u5b99\u65c5\u884c\u3001\u539f\u5b50\u529b\u767a\u96fb\u6240\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30df\u30b9\u3067\u7834\u58ca\u3055\u308c\u308b\u3068\u8ab0\u3082\u304c\u8003\u3048\u305fY2K\u554f\u984c\uff082000\u5e74\u554f\u984c\uff09\u3092\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002 \u3057\u304b\u3057\u3001Y2K\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u524d\u8005\u304c\u6700\u7d42\u7684\u306b\u307b\u3068\u3093\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001Cookie\u306e\u5ec3\u6b62\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6839\u5e79\u3092\u5b8c\u5168\u306b\u7834\u58ca\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u771f\u306eY2K\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage\",\"url\":\"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg\",\"contentUrl\":\"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg\",\"width\":1024,\"height\":597},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wavenet.com.tw\/ja\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cookie\u7d42\u7109\u3082\u306f\u3084\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01Criteo \u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wavenet.com.tw\/#website\",\"url\":\"https:\/\/www.wavenet.com.tw\/\",\"name\":\"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\",\"description\":\"\u4ee5\u6578\u64da\u3001AI \u6280\u8853\u70ba\u6838\u5fc3\uff0c\u8f33\u5408 AdTech \u81f3 MarTech \u9818\u57df\u53ca\u96fb\u5546\u6578\u64da\u79d1\u5b78\u7684 New SaaS \u516c\u53f8\",\"publisher\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wavenet.com.tw\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wavenet.com.tw\/#organization\",\"name\":\"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\",\"url\":\"https:\/\/www.wavenet.com.tw\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.wavenet.com.tw\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2025\/12\/WaveNet_horizontal-blue.png\",\"contentUrl\":\"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2025\/12\/WaveNet_horizontal-blue.png\",\"width\":465,\"height\":72,\"caption\":\"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\"},\"image\":{\"@id\":\"https:\/\/www.wavenet.com.tw\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wavenet.com.tw\/#\/schema\/person\/57edbb82cbfbd0b554ed2cb30ae924b4\",\"name\":\"Berry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.wavenet.com.tw\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ce7f1d2d8b62e5ee0ca51059e19cc3eaec138c5dba219bf6e340e5109dc32ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ce7f1d2d8b62e5ee0ca51059e19cc3eaec138c5dba219bf6e340e5109dc32ac?s=96&d=mm&r=g\",\"caption\":\"Berry\"},\"url\":\"https:\/\/www.wavenet.com.tw\/ja\/blog\/author\/berry\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Criteo\u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\u3001Cookie\u5ec3\u6b62\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u306a\u3044","description":"Cookie\u306e\u7d42\u4e86\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306f\u3001\u9280\u884c\u304b\u3089\u5b87\u5b99\u65c5\u884c\u3001\u539f\u5b50\u529b\u767a\u96fb\u6240\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30df\u30b9\u3067\u7834\u58ca\u3055\u308c\u308b\u3068\u8ab0\u3082\u304c\u8003\u3048\u305fY2K\u554f\u984c\uff082000\u5e74\u554f\u984c\uff09\u3092\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002 \u3057\u304b\u3057\u3001Y2K\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u524d\u8005\u304c\u6700\u7d42\u7684\u306b\u307b\u3068\u3093\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001Cookie\u306e\u5ec3\u6b62\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6839\u5e79\u3092\u5b8c\u5168\u306b\u7834\u58ca\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u771f\u306eY2K\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/","og_locale":"ja_JP","og_type":"article","og_title":"Criteo\u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\u3001Cookie\u5ec3\u6b62\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u306a\u3044","og_description":"Cookie\u306e\u7d42\u4e86\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306f\u3001\u9280\u884c\u304b\u3089\u5b87\u5b99\u65c5\u884c\u3001\u539f\u5b50\u529b\u767a\u96fb\u6240\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30df\u30b9\u3067\u7834\u58ca\u3055\u308c\u308b\u3068\u8ab0\u3082\u304c\u8003\u3048\u305fY2K\u554f\u984c\uff082000\u5e74\u554f\u984c\uff09\u3092\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002 \u3057\u304b\u3057\u3001Y2K\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u524d\u8005\u304c\u6700\u7d42\u7684\u306b\u307b\u3068\u3093\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001Cookie\u306e\u5ec3\u6b62\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6839\u5e79\u3092\u5b8c\u5168\u306b\u7834\u58ca\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u771f\u306eY2K\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002","og_url":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/","og_site_name":"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc","article_published_time":"2021-08-19T08:37:09+00:00","article_modified_time":"2022-03-03T09:27:14+00:00","og_image":[{"width":1024,"height":597,"url":"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg","type":"image\/jpeg"}],"author":"Berry","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"Berry","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#article","isPartOf":{"@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/"},"author":{"name":"Berry","@id":"https:\/\/www.wavenet.com.tw\/#\/schema\/person\/57edbb82cbfbd0b554ed2cb30ae924b4"},"headline":"Cookie\u7d42\u7109\u3082\u306f\u3084\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01Criteo \u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848","datePublished":"2021-08-19T08:37:09+00:00","dateModified":"2022-03-03T09:27:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/"},"wordCount":89,"publisher":{"@id":"https:\/\/www.wavenet.com.tw\/#organization"},"image":{"@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg","keywords":["cookieless","criteo","\u30af\u30c3\u30ad\u30fc\u30ec\u30b9","\u30af\u30ec\u30c6\u30aa","\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf"],"articleSection":["\u30c7\u30b8\u30bf\u30eb\u5e83\u544a","\u6578\u4f4d\u5ee3\u544a","\u696d\u754c\u52d5\u5411"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/","url":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/","name":"Criteo\u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848\u3001Cookie\u5ec3\u6b62\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u306a\u3044","isPartOf":{"@id":"https:\/\/www.wavenet.com.tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage"},"image":{"@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg","datePublished":"2021-08-19T08:37:09+00:00","dateModified":"2022-03-03T09:27:14+00:00","description":"Cookie\u306e\u7d42\u4e86\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306f\u3001\u9280\u884c\u304b\u3089\u5b87\u5b99\u65c5\u884c\u3001\u539f\u5b50\u529b\u767a\u96fb\u6240\u7ba1\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3059\u30c7\u30b8\u30bf\u30eb\u30b7\u30b9\u30c6\u30e0\u304c\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u30df\u30b9\u3067\u7834\u58ca\u3055\u308c\u308b\u3068\u8ab0\u3082\u304c\u8003\u3048\u305fY2K\u554f\u984c\uff082000\u5e74\u554f\u984c\uff09\u3092\u601d\u3044\u8d77\u3053\u3055\u305b\u307e\u3059\u3002 \u3057\u304b\u3057\u3001Y2K\u3068 \u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u306e\u5ec3\u6b62\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u524d\u8005\u304c\u6700\u7d42\u7684\u306b\u307b\u3068\u3093\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001Cookie\u306e\u5ec3\u6b62\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u6839\u5e79\u3092\u5b8c\u5168\u306b\u7834\u58ca\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30e1\u30c7\u30a3\u30a2\u306b\u3068\u3063\u3066\u771f\u306eY2K\u3068\u306a\u308b\u3053\u3068\u3067\u3059\u3002","breadcrumb":{"@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#primaryimage","url":"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg","contentUrl":"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2021\/08\/1200x700-\u6587\u7ae0\u520a\u982d\u5716\u7d71\u4e00\u5c3a\u5bf8.001-min-1-1024x597-jp.jpeg","width":1024,"height":597},{"@type":"BreadcrumbList","@id":"https:\/\/www.wavenet.com.tw\/ja\/blog\/criteo-cookieless\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wavenet.com.tw\/ja\/"},{"@type":"ListItem","position":2,"name":"Cookie\u7d42\u7109\u3082\u306f\u3084\u660e\u65e5\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01Criteo \u304cCookieless\u306b\u5bfe\u6297\u3059\u308b3\u3064\u306e\u63d0\u6848"}]},{"@type":"WebSite","@id":"https:\/\/www.wavenet.com.tw\/#website","url":"https:\/\/www.wavenet.com.tw\/","name":"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc","description":"\u4ee5\u6578\u64da\u3001AI \u6280\u8853\u70ba\u6838\u5fc3\uff0c\u8f33\u5408 AdTech \u81f3 MarTech \u9818\u57df\u53ca\u96fb\u5546\u6578\u64da\u79d1\u5b78\u7684 New SaaS \u516c\u53f8","publisher":{"@id":"https:\/\/www.wavenet.com.tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wavenet.com.tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.wavenet.com.tw\/#organization","name":"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc","url":"https:\/\/www.wavenet.com.tw\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.wavenet.com.tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2025\/12\/WaveNet_horizontal-blue.png","contentUrl":"https:\/\/www.wavenet.com.tw\/wp-content\/uploads\/2025\/12\/WaveNet_horizontal-blue.png","width":465,"height":72,"caption":"\u6f6e\u7db2\u79d1\u6280 Wavenet Technology \u30a6\u30a7\u30fc\u30d6\u30cd\u30c3\u30c8\u30c6\u30af\u30ce\u30ed\u30b8\u30fc"},"image":{"@id":"https:\/\/www.wavenet.com.tw\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wavenet.com.tw\/#\/schema\/person\/57edbb82cbfbd0b554ed2cb30ae924b4","name":"Berry","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.wavenet.com.tw\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ce7f1d2d8b62e5ee0ca51059e19cc3eaec138c5dba219bf6e340e5109dc32ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ce7f1d2d8b62e5ee0ca51059e19cc3eaec138c5dba219bf6e340e5109dc32ac?s=96&d=mm&r=g","caption":"Berry"},"url":"https:\/\/www.wavenet.com.tw\/ja\/blog\/author\/berry\/"}]}},"_links":{"self":[{"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/posts\/12875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/comments?post=12875"}],"version-history":[{"count":6,"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/posts\/12875\/revisions"}],"predecessor-version":[{"id":13234,"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/posts\/12875\/revisions\/13234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/media\/12877"}],"wp:attachment":[{"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/media?parent=12875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/categories?post=12875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wavenet.com.tw\/ja\/wp-json\/wp\/v2\/tags?post=12875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}