{"id":12470,"date":"2020-03-29T19:12:27","date_gmt":"2020-03-29T11:12:27","guid":{"rendered":"https:\/\/www.wavenet.com.tw\/news\/smart-crm\/"},"modified":"2022-03-03T16:32:20","modified_gmt":"2022-03-03T08:32:20","slug":"smart-crm","status":"publish","type":"news","link":"https:\/\/www.wavenet.com.tw\/ja\/news\/smart-crm\/","title":{"rendered":"WAVENET\u3001Smart CRM\u306e\u8efd\u91cf\u5316CDP\u3092\u767a\u8868\u3001\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u306bCustomer 360\u306e\u69cb\u7bc9\u304a\u3088\u3073\u65b0\u3057\u3044\u9867\u5ba2\u4fa1\u5024\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u652f\u63f4"},"content":{"rendered":"\n

\u8fd1\u5e74MarTech\u88fd\u54c1\u3092\u767a\u58f2\u3057\u3001Oracle\u3068Salesforce\u306e\u4e21\u30d1\u30fc\u30c8\u30ca\u30fc\u8a8d\u5b9a\u3092\u53d7\u3051\u305fWAVENET\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u9867\u5ba2\u91cd\u8996\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u300cSmart CRM Solution\u300d\u3092\u767a\u8868\u3057\u3001End to End\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u9023\u643a\u3092\u69cb\u7bc9\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306eDX\u63a8\u9032\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/span><\/p><\/blockquote>\n\n\n\n

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Google\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u3092\u767a\u8868\u3057\u305f\u3053\u3068\u3067\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u5e83\u544a\u751f\u304d\u6b8b\u308a\u306e\u9375\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u306fCRM\u3068\u4f1a\u54e1\u95a2\u9023\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u5b8c\u5168\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068 Customer 360 \u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u305f\u3081\u306e\u65b9\u6cd5\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u3002 \u300c\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u6642\u4ee3\u306b\u306f\u3001CRM\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u9032\u5316\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u300dWAVENET\u306e\u5e83\u544a\u4e8b\u696d\u90e8\u8cac\u4efb\u8005\u3067\u3042\u308b\u5f35\u666f\u7fd4\uff08Charles Chang\uff09\u6c0f\u306f\u8ff0\u3079\u3066\u3044\u307e\u3057\u305f\u3002\u5f93\u6765\u306eCRM\u306f\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3084\u8ca9\u58f2\u60c5\u5831\u306a\u3069\u306e\u30ed\u30fc\u30c7\u30fc\u30bf\u3057\u304b\u7ba1\u7406\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u8fd1\u5e74\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u306f\u3001\u9867\u5ba2\u306b\u95a2\u308f\u308b\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3092\u99c6\u4f7f\u3057\u3001\u3088\u308a\u6b63\u78ba\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3001\u3088\u308a\u304d\u3081\u7d30\u304b\u3044\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u69cb\u7bc9\u3092\u76ee\u6307\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u5c64\u306b\u5bfe\u3057\u3066\u65b0\u3057\u3044\u4fa1\u5024\u3092\u767a\u898b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

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\u591a\u304f\u306e\u4f01\u696d\u304cCDP\u5c0e\u5165\u306e\u5b9f\u73fe\u6027\u3092\u8a55\u4fa1\u3057\u59cb\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5de8\u5927\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3042\u308a\u3001\u6280\u8853\u7684\u306a\u6577\u5c45\u3082\u9ad8\u3044\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3084EC\u4f01\u696d\u304c\u656c\u9060\u3055\u308c\u3066\u3044\u307e\u3059\u3002 WAVENET\u306f\u3001Oracle\u30af\u30e9\u30a6\u30c9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u8ef8\u3068\u3059\u308bLite\u8efd\u91cfCDP\u88fd\u54c1\u300cSmartCRM\u300d\u3092\u767a\u58f2\u3057\u307e\u3057\u305f\u3002Oracle\u3001Salesforce\u3001Adobe\u3001Google\u3001AWS\u306a\u3069\u306e\u7570\u306a\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u63a5\u7d9a\u3059\u308bConnector\u3092\u5185\u8535\u3057\u3001\u7570\u306a\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u30a4\u30f3\u30dd\u30fc\u30c8\u306b\u304b\u304b\u308b\u6642\u9593\u3068\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3001ERP\u3001CRM\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001POS\u3001LINE \/ Messenger\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3001\u4f1a\u54e1\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u5171\u901a\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001DMP\u3001\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u306e\u512a\u5148\u9806\u4f4d\u306b\u5fdc\u3058\u3066\u5fc5\u8981\u3068\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c7\u30fc\u30bf\u3092\u9806\u6b21\u53d6\u308a\u8fbc\u3093\u3067\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3084\u96c6\u8a08\u3092\u884c\u3044\u3001Oracle\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u30ec\u30dd\u30fc\u30c8\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u5206\u6790\u3057\u3001\u3055\u3089\u306b\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u5c02\u7528\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3068\u4e88\u6e2c\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30c7\u30fc\u30bf\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306fIT\u30b9\u30bf\u30c3\u30d5\u306e\u652f\u63f4\u3092\u53d7\u3051\u305a\u306b\u30c7\u30fc\u30bf\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u53ca\u3073\u6226\u7565\u7b56\u5b9a\u3092\u72ec\u7acb\u4f5c\u696d\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n\n

\uff08\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u7d71\u5408\u3055\u308c\u3001Smart CRM\u306b\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5b9f\u73fe<\/span>\uff09<\/span><\/p>\n\n\n\n

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\u4f8b\u3048\u3070\u3001LINE\u4f1a\u54e1\u304c\u4e2d\u5fc3\u306e\u4e2d\u5c0fEC\u306e\u304a\u5ba2\u69d8\u306b\u306f\u3001LINE\u4f1a\u54e1\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b9\u30de\u30fc\u30c8CRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002LINE\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u884c\u52d5\u30bf\u30b0\u306e\u53ce\u96c6\u306b\u52a0\u3048\u3001EC\u8ca9\u58f2\u30fb\u51fa\u8377\u7ba1\u7406\u6a5f\u80fd\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u53ef\u80fd\u3067\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3068\u5408\u308f\u305b\u3066\u3001\u304a\u5ba2\u69d8\u72ec\u81ea\u306e\u30b9\u30de\u30fc\u30c8CRM\u3068\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306a\u308a\u3001\u5c0e\u5165\u671f\u9593\u3084\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u3001\u500b\u5225\u4f01\u696d\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

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WAVENET\u306f\u3001Oracle \u3068 Salesforce \u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4f01\u696d\u306e\u5b9f\u969b\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u88fd\u54c1\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3068\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u4f01\u753b\u3059\u308b\u307b\u304b\u3001\u3053\u308c\u307e\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d71\u5408\u306e\u7d4c\u9a13\u3092\u6d3b\u304b\u3057\u3001\u300cSmart CRM\u300d\u3092\u6d3b\u7528\u3057\u3066\u3001\u30aa\u30a6\u30f3\u30c9\u3001\u30da\u30a4\u30c9\u3001\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e3\u5927\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u6b63\u78ba\u306a\u7d4c\u8def\u3068\u9ad8\u54c1\u8cea\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u3001\u5e83\u544a\u904b\u7528\u304b\u3089\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d7\u30fc\u30eb\u306e\u69cb\u7bc9\u3001\u4f1a\u54e1\u7ba1\u7406\u304b\u3089\u3001\u5f90\u3005\u306b360\u5ea6\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528\u3078\u3068\u79fb\u884c\u3001\u30d5\u30eb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u9069\u5316\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u307e\u3059\u3002 \u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u304c\u307e\u3059\u307e\u3059\u53b3\u3057\u304f\u306a\u308b\u4e2d\u3001\u4f01\u696d\u306eDX\u63a8\u9032\u306f\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u751f\u304d\u6b8b\u308b\u305f\u3081\u306e\u9375\u3067\u3042\u308a\u3001WAVENET\u306f\u4eca\u5f8c\u3082\u4f01\u696d\u306eDX\u63a8\u9032\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u4f01\u696d\u304c\u65b0\u3057\u3044\u5c0f\u58f2\u6642\u4ee3\u306e\u4e2d\u3067\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u3001\u6301\u7d9a\u7684\u306b\u6210\u9577\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

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\"\u7acb\u5373\u514d\u8cbb\u8aee\u8a62\"<\/a><\/figure>\n\n\n\n

\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8a73\u3057\u3044\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u3001WAVENET\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002 <\/p>\n\n\n\n

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